Demands us to do things differently.
Apple wan’t the first company to build the personal computer, and Amazon wasn’t the first online store. The reason Apple is Apple and Amazon is Amazon is because they’ve done things their competitors chose not to do.
In nearly every industry, the most successful people and organizations are making a difference by doing things that haven’t been done before. They’re thriving because they look at the status quo and do the opposite. On purpose.
Unfortunately in health care, many providers fight to maintain the status quo of a system that isn’t working by prioritizing quantity over quality. It’s not that they can’t see fewer people or increase the amount of time they spend with them, it’s that they won’t slow down long enough to think about how they could provide the kind of care people really need.
But there are health care providers who do choose to focus on quality rather than quantity. It’s not that they can’t see more people more quickly, it’s that they won’t short-cut care.
As more people have more choices about who provides their health care, success will come to those of us who obsess about the ways in which we will help them.
Now, more than ever before, having credentials and being first matters less than the work we actually do. Today’s world rewards people who have the guts to do what other people won’t.